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Bakery packaging · Guide

Packaging for cookies.

The best packaging for cookies is a resealable stand-up pouch for shelf-stable cookies sold at retail, a printed tuck box or window box for gifts and the bakery counter, and a corrugated mailer box with an insert for cookies you ship. The right pick depends on how long the cookies must stay fresh and how far they travel.

Updated October 17, 2026 · By the TWO Packaging team

A kraft stand-up pouch with a zipper

Cookie packaging, priced online: printed stand-up pouches from 500 per design, printed boxes from 100, with Free US shipping.

Bakery packaging

Match the pack to how you sell

How you sellBest packWhyStarting at
Retail shelf, shelf-stable cookiesStand-up pouch with zipperBarrier film keeps moisture and air out; the zipper keeps them fresh after opening$447.22 for 500, 4 × 6 × 2 in ($0.894 each)
Single cookies and samplesFlat pouch, heat sealedThe lowest cost per pack, tamper-evident once sealed$409.66 for 500, 4 × 6 in
Gifts and the bakery counterTuck box with a windowShows the cookies and stacks neatly$176.48 for 100, 3 × 2 × 5 in ($1.76 each)
Shipping to customersCorrugated mailer box with an insertCrush protection, and a better unboxing$327.92 for 100, 6 × 4 × 2 in kraft

Starting-at prices from our live order pages, checked October 17, 2026: one design, Standard delivery to a US address with Free US shipping built into the price. Your price moves with size, material, print, quantity and delivery speed.

Keeping cookies fresh

  • Moisture is the enemy. Crisp cookies go soft when they take on moisture, and soft cookies go stale when they lose it. A barrier film slows both.
  • Pick the film for the shelf life. Metallized and foil films block light, moisture and oxygen best. Our kraft pouch film has a foil layer inside (kraft / PET / aluminium / PE), so you get the kraft look with a real barrier. Clear film (PET / PE) shows the cookies but blocks less light.
  • Seal, then zip. A heat seal above the zipper keeps the pack closed and shows if it has been opened; the zipper keeps the cookies fresh after.
  • Pack them cool. Warm cookies sealed in a pouch or box sweat, which softens them and the pack.

Keeping cookies whole

Size the box to a stack, not to a pile: cookies that can slide will break. Decorated cookies travel best individually sealed in a flat pouch and held in a fitted insert, and anything that ships needs corrugated board, not just a paperboard carton.

If the cookie touches the pack

Buttery cookies leave grease marks on uncoated kraft board within the hour, and recycled board in direct contact can let mineral oils migrate into fatty foods. If the cookies sit directly on the board, tell us and we quote grease-resistant board with mineral-oil-free laminates. Our guide to regulations for food contact materials in packaging explains the rules.

What goes on the label

Packaged cookies sold in the US generally need a product name, net quantity, ingredient list, allergen declaration, and the name and address of the maker or distributor, plus Nutrition Facts unless an exemption applies (FDA labeling rules, 21 CFR Part 101). Home bakers selling under state cottage food laws often have extra labeling rules, so check your state.

See every format, including gable and window boxes, on our custom bakery packaging page, or price pouches now on our custom pouches store.

Frequently asked questions

What is the best packaging to keep cookies fresh?

A resealable stand-up pouch made from a barrier film, such as matte metallized or foil, heat sealed above the zipper. It keeps moisture and air out until opened and fresh after.

How do you package cookies for shipping?

Individually wrap or bag delicate cookies, stack them snugly so they cannot slide, and ship them in a corrugated mailer box rather than a paperboard carton.

What is the minimum order for custom cookie packaging?

At TWO Packaging, 500 per design for printed pouches and 100 per design for printed boxes.